Digital Roar Privacy Policy
Last updated: 05/05/2026
Digital Roar respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, use our services, interact with our AI agents, submit forms, book calls, receive communications or use any Digital Roar platform or system.
By using our website, services or platform, you acknowledge that your personal data may be processed as described in this Privacy Policy.
1. Who We Are
Digital Roar provides AI agents, CRM systems, marketing automation, websites, funnels, lead capture systems, appointment booking tools, training and digital marketing support.
For the purposes of this Privacy Policy:
Digital Roar means Digital Roar.
Website means digitalroar.es.
Contact email means marketing@digitalroar.es.
Registered address means Avenida del Albir 155, Local 3
Albir 03581
Alicante, Spain.
Where Digital Roar determines how and why personal data is used, we act as a data controller.
Where we process personal data on behalf of a client through our platform, CRM, AI agent or automation systems, we may act as a data processor.
2. Personal Data We May Collect
We may collect and process the following types of personal data:
Name
Business name
Job title
Email address
Phone number
Website address
Business address
Billing details
Payment status
Enquiry details
Appointment details
Messages and communications
AI agent chat conversations
Form submissions
CRM records
Marketing preferences
Technical data such as IP address, browser type, device type and website usage data
Cookie and tracking data where applicable
Support requests
Training attendance details
Feedback, testimonials or review information
We only collect personal data that is relevant to the purpose for which it is provided or required.
3. How We Collect Personal Data
We may collect personal data when you:
Visit our website
Submit a contact form
Interact with an AI agent or chat widget
Book a call or appointment
Request a demo
Subscribe to updates
Download a resource
Contact us by email, phone, message or social media
Become a client
Use our CRM, automation or platform services
Attend training
Respond to a campaign or advert
Provide feedback or a testimonial
Make a payment
Use cookies or similar technologies on our website
We may also receive personal data from clients, third party platforms, integration providers, advertising platforms, CRM systems, booking systems and communication tools where this is necessary to provide our services.
4. How We Use Personal Data
We may use personal data to:
Respond to enquiries
Provide information about our services
Book calls, demos or appointments
Set up and manage client accounts
Build and manage AI agents
Configure CRM systems and pipelines
Create automation workflows
Manage website forms and chat conversations
Process payments and invoices
Provide training and support
Send service messages
Send marketing communications where permitted
Improve our website, platform and services
Monitor performance and usage
Manage client relationships
Keep records of communications
Comply with legal and regulatory obligations
Protect our business, systems and users
Investigate misuse, fraud, complaints or technical issues
We do not use personal data for purposes that are incompatible with the reason it was collected.
5. AI Agents And Chat Conversations
Digital Roar may use AI agents, chat tools and automated systems to help respond to website visitors, qualify enquiries, collect contact details, provide information and support client workflows.
When you interact with an AI agent, we may collect and process the information you provide during the conversation. This may include your name, contact details, business information, enquiry details, preferences and any other information you choose to share.
AI generated responses may be automated and may not always be complete, accurate or suitable for every situation. You should not provide sensitive personal information unless it is necessary for your enquiry.
AI agent conversations may be reviewed by Digital Roar or our clients for quality, training, support, lead management, compliance and service improvement purposes.
6. Legal Bases For Processing Personal Data
We process personal data only where we have a lawful basis to do so.
Depending on the situation, our lawful bases may include:
Consent
For example, where you opt in to receive marketing communications or accept non essential cookies.
Contract
For example, where processing is necessary to provide services, manage your account, deliver a project or process a subscription.
Legitimate interests
For example, where we respond to enquiries, manage business relationships, improve our services, protect our systems or follow up with business contacts in a reasonable and proportionate way.
Legal obligation
For example, where we need to keep accounting records, comply with tax rules or respond to lawful requests.
Vital interests or public interest
These are unlikely to apply to our normal services but may apply in exceptional circumstances.
7. Marketing Communications
We may send marketing communications about Digital Roar services, AI agents, CRM systems, automation, training, offers or relevant business updates where permitted by law.
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
If you opt out of marketing, we may still send you service related messages, such as account information, appointment details, invoices, support updates or important changes to our services.
8. SMS And Mobile Messaging
Where SMS or mobile messaging is used, we may process your mobile number, message content, opt in status, opt out status, delivery information and related communication records.
Mobile messaging may be used for appointment reminders, enquiry follow up, service updates or marketing communications where permitted.
You may opt out of SMS or mobile marketing messages by following the opt out instructions provided in the message.
You are not required to consent to marketing messages as a condition of purchasing services unless the message is necessary to provide the service you requested.
9. Cookies And Similar Technologies
Our website may use cookies, pixels, analytics tools and similar technologies.
These may help us:
Operate the website
Remember preferences
Understand website usage
Improve performance
Measure marketing campaigns
Support advertising and retargeting
Provide chat or form functionality
Improve user experience
Some cookies may be essential for the website to function. Others, such as analytics or marketing cookies, may require your consent depending on applicable law.
Where required, we will ask for your consent before setting non essential cookies.
You can manage cookies through your browser settings or any cookie consent tools shown on our website.
For websites operating in Spain or serving Spanish users, cookie use should follow Spanish data protection authority guidance on clear information and consent for non essential cookies.
10. Third Party Technology Providers
We may use trusted third party technology providers to help deliver our website, platform and services.
These may include providers for:
CRM functionality
AI services
Website hosting
Data storage
Email delivery
SMS and messaging
Calendar booking
Payment processing
Analytics
Advertising
Form handling
Chat tools
Automation
Customer support
Security
Reporting
Integrations
These providers may process personal data only where required to deliver their services to us or to our clients.
We take reasonable steps to work with providers that offer appropriate data protection and security measures.
11. Sharing Personal Data
We may share personal data with:
Our employees, contractors and authorised team members
Our clients, where the data relates to their leads, customers or platform account
Third party technology providers
Payment processors
Professional advisers such as accountants, lawyers or consultants
Regulators, courts, tax authorities or public bodies where required by law
Service providers who help us deliver projects, support, training or marketing
We do not sell personal data.
We do not share mobile opt in information for third party marketing.
12. International Transfers
Some third party providers may process or store personal data outside your country, including outside the European Economic Area or the United Kingdom.
Where personal data is transferred internationally, we aim to ensure appropriate safeguards are in place, such as contractual protections, adequacy decisions or other legally recognised transfer mechanisms where required.
13. Data Retention
We keep personal data only for as long as necessary for the purposes for which it was collected.
Retention periods may depend on:
The type of data
The reason it was collected
The length of the client relationship
Contractual requirements
Legal, tax or accounting obligations
Support and dispute records
Security and fraud prevention needs
Consent status
Platform and system settings
When personal data is no longer needed, we will delete, anonymise or securely archive it where appropriate.
14. Data Security
We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure passwords, platform permissions, encryption where available, staff confidentiality, account management, data backups and security monitoring.
No website, platform, AI system or online service can be guaranteed completely secure. You should take care when sharing information online and should not send highly sensitive information unless necessary.
15. Your Data Protection Rights
Depending on your location and applicable law, you may have rights over your personal data.
These may include the right to:
Access your personal data
Correct inaccurate personal data
Request deletion of your personal data
Restrict processing of your personal data
Object to certain processing
Withdraw consent where processing is based on consent
Request data portability
Complain to a data protection authority
GDPR applies to personal data processed by automated or organised manual systems and gives individuals rights over how their personal data is handled.
To exercise your rights, contact us at:
admin@digitalroar.es
We may need to verify your identity before responding to a request.
16. Client Controlled Data
Where Digital Roar provides services to a client, the client may be the data controller for personal data collected through their website, AI agent, CRM, forms, campaigns or automation systems.
In those cases, Digital Roar may process personal data on behalf of the client under their instructions.
If your personal data was collected through one of our client’s websites, forms, campaigns or AI agents, you may need to contact that client directly to exercise your data protection rights.
17. Children’s Privacy
Our services are intended for businesses and are not directed at children.
We do not knowingly collect personal data from children.
If you believe a child has provided personal data to us, please contact us so we can review and delete the information where appropriate.
18. Links To Other Websites
Our website may contain references to third party websites, platforms or services.
We are not responsible for the privacy practices, content or security of third party websites or services.
You should review the privacy policy of any third party website or platform you use.
19. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or business operations.
The latest version will be published on our website with the updated date shown at the top.
Continued use of our website, services or platform after changes are made means you acknowledge the updated Privacy Policy.
20. Contact Us
For questions about this Privacy Policy or how we handle personal data, please contact:
Digital Roar
Email: marketing@digitalroar.es
Website: digitalroar.es
Address: Avenida del Albir 155, Local 3
Albir 03581
Alicante, Spain
