Digital Roar Terms and Conditions

Last updated: 05/05/2026

These Terms and Conditions apply to all services, software access, AI agent setup, CRM systems, automation, websites, funnels, training and support provided by Digital Roar.

By using our services, purchasing a subscription, signing a proposal, approving a project, accessing our platform or continuing to use any Digital Roar system, you agree to these Terms and Conditions.

1. About Digital Roar

Digital Roar provides AI agent services, CRM systems, marketing automation, website tools, sales pipeline systems, lead capture tools, appointment booking systems, training and related digital marketing services.

Our services are designed to help businesses capture leads, qualify enquiries, manage sales opportunities, automate follow up and improve customer communication.

Some parts of our platform are delivered using trusted third party technology providers. These providers support areas such as CRM functionality, automation, communication tools, hosting, integrations, AI services, payment processing and reporting. Digital Roar configures, manages and supports these systems as part of our branded service offering.

2. Definitions

In these Terms:

We, us, our means Digital Roar.

You, your, client means the individual, business or organisation purchasing or using our services.

Platform means the Digital Roar branded CRM, AI agent, automation, communication and lead management system provided to you.

AI Agent means any artificial intelligence powered assistant, chat agent, conversation tool or automated response system created or configured by Digital Roar.

Services means all work, setup, support, strategy, training, software access, automation, website, CRM, marketing and related services supplied by Digital Roar.

Third party provider means any external software, system, integration, hosting platform, communication provider, payment processor, AI model, CRM infrastructure provider or application used to deliver the Services.

3. Scope Of Services

Digital Roar may provide one or more of the following services:

AI website agents
CRM setup and configuration
Lead capture systems
Sales pipelines
Appointment booking systems
Marketing automation workflows
Email automation
SMS or messaging automation
Landing pages and funnels
Website support
Training and onboarding
Reputation management tools
Lead reactivation campaigns
Reporting dashboards
Ongoing technical support
Strategy and optimisation services

The exact services included will depend on your chosen package, proposal, quotation, order form or written agreement.

4. AI Agent Services

Digital Roar can build and configure AI agents to assist with website enquiries, lead qualification, frequently asked questions, contact capture and appointment booking.

AI agents are designed to support customer engagement and lead handling. They do not replace your own professional judgement, sales team, customer service team or legal obligations.

You are responsible for reviewing and approving the information, prompts, scripts, responses, qualification questions and business content used by your AI agent.

Digital Roar does not guarantee that an AI agent will always produce perfect, complete or accurate responses. AI systems can produce incorrect, outdated, incomplete or unexpected answers.

You agree that you will monitor the AI agent, review conversations where appropriate and notify us if any content needs to be corrected, updated or removed.

5. Client Responsibilities

You agree to:

Provide accurate information about your business, services, pricing, processes and customer requirements
Provide access to any systems, websites, domains, calendars or accounts required to complete the work
Review and approve content, workflows, automations and AI agent instructions
Make sure your own business complies with applicable laws and industry rules
Respond to our requests for information in a timely manner
Keep your login details secure
Use the Platform lawfully and responsibly
Tell us immediately if you become aware of any unauthorised access, misuse or technical issue

We are not responsible for delays, errors or incomplete setup caused by missing, inaccurate or delayed information from you.

6. Platform Access

Where your package includes platform access, we will provide access to the Digital Roar branded platform once your account is created and initial setup has been completed.

Platform access may include CRM tools, pipelines, calendars, conversations, automation, forms, funnels, reporting and other features depending on your package.

We may change, update, improve, remove or replace features from time to time where required by technical, commercial, legal or third party provider changes.

7. Third Party Technology

Our Services may rely on third party platforms, software providers and integrations. These may include CRM systems, communication providers, calendar tools, AI providers, hosting services, email providers, payment processors, domain providers, website platforms and other software tools required to deliver the Services.

You acknowledge that:

Some functionality depends on third party systems
Third party services may experience downtime, outages, delays or changes
Third party providers may change features, pricing, limits or availability
We do not control every part of the underlying infrastructure
Your use of some third party services may be subject to their own terms and policies

We are not liable for losses, disruption or reduced functionality caused by third party platforms, internet providers, hosting providers, AI providers, communication carriers or external integrations outside our direct control.

8. Acceptable Use

You agree not to use the Services or Platform for:

Illegal activity
Spam
Phishing
Fraud
Misleading advertising
Harassment
Abusive, threatening or discriminatory communication
Sending messages without proper consent
Collecting personal data unlawfully
Infringing intellectual property rights
Uploading malicious code
Attempting to gain unauthorised access to systems
Misusing AI tools to deceive, impersonate or harm others
Sending prohibited, unlawful or regulated content
Any activity that could damage Digital Roar, our clients, our providers or the Platform

We may suspend or terminate access immediately if we believe the Platform is being misused.

9. Email, SMS And Messaging Compliance

If your Services include email, SMS, WhatsApp style messaging or other automated communication, you are responsible for making sure you have the correct consent to contact each person.

You agree to comply with all applicable marketing, privacy and communication laws, including laws relating to consent, unsubscribe options, data protection and electronic communications.

Where SMS or mobile messaging services are used, additional carrier, campaign registration, consent, opt out and mobile messaging terms may be required. You may need to provide publicly accessible mobile terms, customer support contact details, opt out instructions, message frequency information, product or service descriptions and programme names where applicable.

You are responsible for the content of messages sent from your account and for ensuring that your contact lists have been collected lawfully.

10. Data Protection And Privacy

Both parties agree to comply with applicable data protection laws.

You are responsible for ensuring that you have a lawful basis for collecting, storing and processing personal data through the Platform.

Digital Roar may process personal data on your behalf when providing the Services. This may include lead details, contact information, messages, appointment data, CRM records and related customer information.

You agree to maintain an appropriate privacy policy on your own website explaining how you collect and use personal data.

Where third party providers process data as part of the Services, their own data processing terms, privacy terms and security policies may also apply. These third party providers may process personal data where required to deliver platform functionality, hosting, automation, communication, AI services, payment processing, integrations or reporting.

11. Client Content

You are responsible for all content, data, images, logos, copy, brand materials, customer information, product information and service details you provide to us.

You confirm that you have the right to use any content supplied to Digital Roar.

We are not responsible for claims arising from inaccurate, unlawful, misleading or infringing content provided by you.

12. Setup, Onboarding And Delivery

Setup work may include account creation, AI agent configuration, CRM pipeline setup, workflow creation, calendar connection, form setup, website integration, training and testing.

Any timescales provided are estimates unless expressly agreed in writing as fixed deadlines.

Delivery depends on timely access to your website, domain, calendar, content, business information and approval from you.

If you delay providing required information or access, delivery dates may be extended.

13. Fees And Payment

You agree to pay all setup fees, monthly subscriptions, usage charges, support fees, training fees and any other charges agreed in your proposal, invoice, subscription plan or written agreement.

Unless otherwise agreed:

Setup fees are payable before work begins
Monthly subscriptions are payable in advance
Usage based charges may be billed separately
Late payments may result in suspension of Services
All fees are exclusive of applicable taxes unless stated otherwise

We may use a third party payment processor to collect payments.

14. Subscription Services

Where Services are provided on a monthly subscription basis, your subscription will continue until cancelled in accordance with these Terms or your written agreement.

Your subscription may include platform access, hosting, support, AI agent access, CRM access, automation maintenance and other ongoing services depending on your package.

You are responsible for keeping your payment method up to date.

Failure to pay may result in suspension or cancellation of access.

15. Cancellation

You may cancel your subscription by giving written notice to Digital Roar.

Unless otherwise stated in your proposal or agreement, cancellations require at least 30 days written notice.

Cancellation does not remove your obligation to pay any outstanding fees, unpaid invoices, usage charges or minimum term commitments.

Setup fees, onboarding fees, training fees and completed work are non refundable unless otherwise agreed in writing.

16. Suspension Or Termination

We may suspend or terminate Services if:

Payment is overdue
You breach these Terms
You misuse the Platform
You breach acceptable use rules
You use the Services unlawfully
You create risk for Digital Roar, our providers or other users
A third party provider requires suspension
We are required to do so by law

On termination, your access to the Platform may be removed.

We are not responsible for loss of access to data after termination if you have not requested export within the permitted time.

17. Data Export After Cancellation

Where technically possible, you may request an export of your available client data before cancellation or within a reasonable period after termination.

Data export may be limited by platform functionality, third party restrictions, account status, payment status and technical feasibility.

We may charge a reasonable administration fee for data export, migration or transfer support.

18. Intellectual Property

Digital Roar retains ownership of its own methods, templates, workflows, automation structures, prompts, strategy documents, training materials, processes, know how, designs and proprietary materials unless otherwise agreed in writing.

You retain ownership of your own business content, brand assets, customer data and materials you provide to us.

You are granted a limited, non exclusive, non transferable right to use the configured Services while your account is active and paid.

You must not copy, resell, reverse engineer, redistribute or commercially exploit any part of our setup, templates, AI instructions, workflows or materials without our written permission.

19. White Label Platform

Digital Roar may provide access to a branded platform experience using white label technology.

You acknowledge that the Platform may be powered by third party infrastructure and software.

You must not represent that you own the underlying third party technology, source code or infrastructure.

You must not attempt to bypass Digital Roar to access, copy, resell or interfere with the underlying platform in breach of these Terms or any third party terms.

20. Support

Support will be provided according to your package or written agreement.

Support may include help with platform access, basic troubleshooting, AI agent updates, workflow changes, CRM guidance and training.

Support does not include unlimited redesign, new system builds, custom development, out of scope integrations, copywriting, campaign management or emergency support unless expressly included in your package.

We aim to respond to support requests within a reasonable timeframe, but response times are not guaranteed unless a specific service level agreement is in place.

21. Training

Where training is included, Digital Roar may provide training on use of the Platform, CRM, AI agent, pipelines, automations, calendars and reporting.

You are responsible for making sure relevant team members attend training and use the system correctly.

Additional training may be charged separately.

22. Results And No Guarantee

Digital Roar provides tools, systems, strategy and support designed to improve lead capture, qualification and follow up.

We do not guarantee:

A specific number of leads
A specific number of appointments
A specific increase in sales
A specific revenue result
A specific advertising result
That every lead will convert
That every AI response will be perfect
That the Platform will be uninterrupted or error free

Results depend on many factors, including your offer, pricing, market, website traffic, sales process, response times, advertising, customer demand and team performance.

23. AI Limitations

AI generated responses may sometimes be inaccurate, incomplete, outdated or inappropriate.

You should not rely on AI responses as legal, financial, medical, technical or professional advice.

You are responsible for reviewing and approving key business information used by your AI agent.

We may adjust AI prompts, settings, workflows and knowledge base content to improve performance, but we cannot guarantee perfect output.

24. Integrations

The Platform may connect with third party tools such as websites, calendars, email systems, phone systems, payment processors, social platforms, analytics tools and other applications.

Integrations may require access permissions, API connections or third party accounts.

We are not responsible for integration failure caused by third party changes, revoked permissions, expired tokens, incorrect credentials, platform updates or external service disruption.

25. Website Installation

Where we install an AI agent, chat widget, form or tracking script on your website, you are responsible for giving us the correct access and permissions.

You are responsible for making sure your website privacy notice, cookie notice and consent mechanisms are appropriate for any tracking, chat, form, analytics or communication tools used.

26. Confidentiality

Each party agrees to keep confidential information received from the other party private and secure.

Confidential information may include business processes, customer data, pricing, access details, technical information, strategy, account information and commercial plans.

This obligation does not apply to information that is already public, independently developed, lawfully received from another source or required to be disclosed by law.

27. Security

We will take reasonable steps to protect systems and information within our control.

You are responsible for:

Keeping login details secure
Using strong passwords
Limiting access to authorised team members
Removing users who no longer need access
Not sharing sensitive data unnecessarily
Informing us immediately of suspected unauthorised access

No online system can be guaranteed completely secure.

28. Limitation Of Liability

To the fullest extent permitted by law, Digital Roar will not be liable for:

Loss of profits
Loss of revenue
Loss of sales
Loss of business opportunity
Loss of goodwill
Loss of data caused by your failure to export or back up
Indirect or consequential loss
Third party platform outages
AI errors or unexpected AI responses
Client misuse of the Platform
Marketing or sales results not achieved

Our total liability for any claim will be limited to the amount paid by you to Digital Roar for the Services in the three months before the claim arose, unless a different limit is required by law.

29. Indemnity

You agree to indemnify Digital Roar against claims, losses, damages, fines, costs or expenses arising from:

Your misuse of the Services
Your unlawful marketing activity
Your breach of data protection law
Your breach of communication consent rules
Your content or customer data
Your breach of these Terms
Your infringement of third party rights
Your use of the Platform in a regulated or prohibited way

30. Changes To Services

We may update, change, improve, replace or remove parts of the Services from time to time.

This may be necessary because of technology updates, third party provider changes, security requirements, legal requirements or improvements to our service offering.

Where a material change affects your paid package, we will aim to give reasonable notice where practical.

31. Changes To These Terms

We may update these Terms from time to time.

The latest version will apply from the date published or notified.

Continued use of the Services after changes are made means you accept the updated Terms.

32. Force Majeure

We are not responsible for delay or failure caused by events outside our reasonable control.

This includes internet outages, third party platform failure, hosting issues, cyber incidents, supplier disruption, power failure, natural events, war, civil unrest, government action, regulatory changes, strikes or other events beyond our control.

33. Governing Law

These Terms are governed by the laws of Spain.

The courts of Spain will have exclusive jurisdiction unless otherwise required by law.

For Digital Roar, this should be reviewed based on whether the operating company is registered in Spain, the UK or another jurisdiction.

34. Contact

For questions about these Terms, please contact:

Digital Roar
Email: marketing@digitalroar.es
Website: digitalroar.es
Address: Avenida del Albir 155, Local 3
Albir 03581
Alicante, Spain